Libbey Glass
Libbey is a glass manufacturer based in Toledo, Ohio. The company produces a range of product including tableware and flatware, as well as glassware. The brand sells across the globe as well as servicing both retail and foodservice customers, both in person and online.
Libbey is considered one of the largest glassware suppliers in the foodservice industry and has been in operations since 1818.
*Many of the projects I worked on with Libbey are
still under development.
As a result I am unable to post them on this site, but I am able and would be happy to share more about my experience and work in person or through a password protected page!
Packaging Design
During my time at Libbey, I have been mainly focused on packaging design projects. I have been able to explore workshopping new packaging solutions and building a stronger and more consistent brand. I have also been able to work on building brand guidelines, a more efficient and easily understandable system for packaging design. Working with multiple other teams including marketing, project management, and engineering I have been able to fine tune the processes and systems in place for Libbey packaging design.
Branding Materials
Part of my responsibilities at Libbey included working on sales and promotional materials. These ranged from sell sheets and catalogs to be presented to B2B clients and potential buyers to social media posts and emails targeted towards retail consumers.
Holiday Focused Social
Email – Full
Social Post 1
Social Post 2
Sip Sustainably: a small campaign focused on raising awareness on the impacts of microplastics on the environment and public health
Catalogs and Brochures
Within Libbey, the distribution materials are incredibly important. Being able to effectively communicate the versatility and range of Libbey products while also highlighting their quality and affordability helps the company gain new customers as well better serving a loyal base of frequent buyers.
Hospitality Brochure Page Layout Concepts
