Icons - Rock and Roll Hall of Fame

A speculative project for Cleveland’s Rock and Roll Hall of Fame. A poster series and motion piece designed to highlight “icons” of the hall.

The Concept

The Cleveland Rock and Roll Hall of Fame cycles through different exhibits throughout the year. “Icons” is a speculative exhibit exploration focused on highlighting iconic musical artists that have heavily influenced Rock and Roll, as well as music as a whole.

Process

Starting with type exploration, I looked for ways to communicate the unique musical styles of each artist by simply manipulating type.

Story Board

Starting with the poster series functioning as the style frame, I created a story board for how the original poster styles could be used to create movement and dynamic imagery for a motion piece.

Motion

Once the poster series had been finalized, I moved on to creating a motion piece. This piece would be played on screens around the Hall of Fame to draw in the audience and tease what they might expect from the exhibit.